Impact on Payment Issuers
The impact on payment issuers is shaped by the rise of open banking, new compliance requirements, and intensified competition from fintechs. Payment issuers must prioritize secure API access, strong authentication, and technology partnerships to remain relevant and compliant.
Opening Access
Issuers must offer secure APIs to allow TPP access to customer accounts when authorized. This democratization effort required them to upgrade technology platforms to allow what was previously internally controlled access to become external platform connectivity.
The technical rules for this access sit in the Regulatory Technical Standards on strong customer authentication and common and secure communication, which applied from 14 September 2019. They define how issuers, acting as ASPSPs, expose dedicated interfaces to TPPs and how they authenticate customers.
Focus on Security and Compliance
Strong Customer Authentication (SCA) mandates that for electronic transaction approval, multi-factor authentication must be executed by the issuer. SCA means the customer confirms a payment with at least two of three factors: something they know, something they have, or something they are.
While the goal remains transparency with minimal customer friction, failure to comply, which requires additional inputs like 3DS2 (3-D Secure 2), may compromise the experience and compliance frameworks.
Increased Competition
Neobanks and fintechs can provide banking-level services without traditional banking licenses. Technology platforms with robust data collection can accumulate expenditure histories and provide users credit without involving the issuer, increasing competitive tensions.
Embedded finance simplifies this process.
Collaboration with Fintechs
Issuers at the forefront are empowering fintechs through strategic partnerships since many lack banking licenses. These collaborative efforts allow issuers to penetrate new markets with minimal effort while fintechs obtain credibility and foundational growth.
In card programs, this collaboration usually takes the form of BIN sponsorship and white label card issuing: the licensed issuer lends its BIN and scheme membership, and the fintech runs the customer-facing card product under its own brand.
Innovation Pressure
Open Banking has created ongoing innovation pressure. Issuers need to continue upgrading their technology platforms for compliant applications that allow secure, real-time issuer processing and customer-centric digital experiences.
Those issuers who innovate will benefit from data monetization opportunities versus being reliant on traditional revenue streams.