What Makes a Business Low Risk?
Industry Type
Low risk businesses tend to be in stable industries where fraud rates are low, with consistent revenue streams.
Industries including retail, healthcare and wellness, and professional services are considered low risk compared to high risk industries, such as subscription payments and pharmaceuticals.
Processors identify a business's industry through its Merchant Category Code (MCC), a four-digit code assigned under card scheme rules, so the MCC on an application feeds directly into its risk classification.
Low Chargeback Rate
A low chargeback rate is a key factor in defining a business's risk level.
This means a business's customers rarely dispute transactions or request refunds through their banks or credit card companies.
A chargeback rate below 0.5%–1% is considered low. This feature of low risk merchants reduces the risk of account penalties and higher processing fees.
Card networks track chargeback ratios through monitoring programmes such as the Visa Acquirer Monitoring Program (VAMP) and Mastercard's Excessive Chargeback Program, and merchants who cross their thresholds face fines and closer scrutiny from their acquirer.
Businesses with quality products, clear refund policies and strong customer service often maintain low chargeback rates.
Low Average Transaction Value & Low Volume of Transactions
Eligible businesses usually have a low average transaction size. On average, in the UK, this is usually around the purchase value of £20, especially in retail and hospitality.
However, this can vary depending on context, such as the payment method. For example, contactless payments tend to have a lower value than chip-and-pin transactions.
Low average transaction value allows for steady cash flow, which is less attractive to fraudsters and easier for customer spending.
Businesses that have a lower volume of transactions are favorable to payment processors.
Domestic & Low Risk Country Transactions
Primarily, businesses that work domestically are considered lower risk because of reduced fraud and chargeback risks compared to international payments.
International transactions involve compliance with multiple regulatory systems, cross-border fees, and lower approval rates. Domestic transactions bypass this, meaning faster and simpler transactions.
Similarly, businesses dealing with low risk countries who have stable economies with low fraud rates and strong financial regulations are thought to be low risk.
Established Financial History
Businesses with a strong financial history are more likely to qualify for low-risk merchant services, especially in industries with frequent card-present transactions, where the physical card is used at a terminal and fraud risk is lower than in online, card-not-present payments.
Retail merchant accounts, for example, often benefit from stable revenue, low chargeback rates, and predictable transaction volumes, making them favourable to payment processors.