Pay-by-link for eCommerce

“It always seems impossible until it's done”, said Nelson Mandela. This is certainly true when considering moving your business online. While there are many unknowns to get a grasp on, understanding your payment options should be among your top priorities to conduct a successful business.

May 21, 2020

A question that puzzles many merchants is whether there is a straightforward and secure way to connect with their customers.

DECTA offers unique and business-specific solutions for merchants moving their operations online. By providing a diverse choice of payment types, businesses can improve the customer experience and increase conversion rates.

Many businesses and customers still rely on traditional online payments (bank-to-bank transfers). However, there are plenty of modern payment methods and payment types out there to choose from. In this post we explore the benefits of pay-by-link.

Introduction to pay-by-link

Online payments had become the norm long before March 2020 and the advent of COVID. Today, due to the ‘new normal’ of increased working-from-home situations and online retail activity, the rush for online payment solutions has only accelerated. 

Among other online payment types, pay-by-link stands out as a convenient and secure and direct way to receive payments online, preferred by many merchants. 

Even though most DECTA customers choose to run their online businesses using a dedicated website, it isn’t essential to have a website to take advantage of pay-by-link service. It is possible to connect with your customers via a number of other promotional channels, including social media sites such as Facebook, Instagram, Pinterest and many more

Whichever way you choose to reach your customer, the ability to receive payments online is crucial in the modern marketplace. 

What is pay-by-link, and how to set it up in the DECTA Payment Gateway

Pay-by-link is a type of eCommerce payment solution that enables businesses to generate secure paylinks, send it to customers via email or SMS, and get paid as soon as the buyer has opened the link and approved the transaction.

To accept payments made using a paylink, merchants need access to a dedicated payment platform, such as the DECTA Payment Gateway.

The DECTA gateway allows merchants to generate personalized online invoices for each client. The invoices each contain a secure paylink that is sent to the customer for quick and easy payment. When the link is opened, the customer is redirected to the DECTA payment page, which offers a variety of payment options, including:

  • Visa;
  • Mastercard;
  • Zimpler;
  • PayPal;
  • Apple Pay;
  • Volt.

In addition to making the payment using a paylink, the customer has the opportunity to pre-save their card details to streamline the future payments with the merchant.

Once the payment is complete, the DECTA Payment Gateway will confirm the transaction and provide information regarding any necessary follow-up steps, such as the delivery of goods and issuing of a receipt. 

The payment process is quick and straightforward, which means that customers spend less time on the payment task as well as avoid any additional devices or unverified 3rd-party services. The result is an enhanced customer experience, offering a higher long-term conversion rate.

Benefits of working with DECTA as a pay-by-link provider

DECTA Payment Gateway with pay-by-link option enables merchants to generate payment links, create customized invoices, and keep track of their sales and payment flow. It offers a convenient toolset that serves the primary goal of any business – to get paid.

The advantages of adopting the DECTA Payment Gateway and pay-by-link for your eCommerce business include:

  • Online payments in over 50+ currencies;
  • Secure platform for online payments;
  • Improved customer experience and eCommerce conversion rate;
  • Quick and easy integration;
  • Customised online invoice creation.

Additionally, we have streamlined merchant onboarding and payment gateway set-up, meaning you can start accepting payments in no time. The integration process is simple and available for eCommerce platforms via prebuilt modules, as well as for custom websites and mobile apps via API. 

Start working with DECTA today

DECTA is a FCA (UK) regulated payment service provider, member of major payment schemes (Mastercard, Visa, UnionPay International). Our services ensure full 3D Secure v2 protocol implementation, PSD2 regulation compliance, quick onboarding and flexible bureaucracy-free approach to each client.

To connect to the DECTA platform:

Reach out to our team through or fill in the form on our website, and we’ll be in touch. 

Our application process is simple, we only require the most minimal key information about your business, such as name, directors' information, licensing information if applicable, website URL, and recent turnover.

Integration: if your business uses a website built with WooCommerce, Magento, OpenCart, or PrestaShop, the integration process can take as little as 10 minutes. We provide ready-made modules to make integration with eCommerce platforms a breeze. If your website is built with a different platform, or is custom made, we offer a dedicated open API and clear instructions to get your integration up and running.

Once you go live, you have access to the DECTA dashboard and can start customizing invoices and using pay-by-link immediately to connect with your customers.

Note: We work with businesses registered in the UK and EEA and therefore follow all UK and EEA regulations 

DECTA’s Payment Gateway and pay-by-link service work effectively for merchants regardless of their business model – sell to clients via your website, mobile app, social media platform, or even over the phone and through WhatsApp. Pay-by-link processes payments from any source. Contact us today to discuss your needs and learn how DECTA can help grow your business.